Have you ever noticed that it's difficult to tell people of other races apart, especially the races you don't come into contact with very often?

This happens because we miss the actual characteristics of their faces.

The problem is that it leads to cases of mistaken identity or lack of identification. One of the best cases of lack of identification was the Congresswoman Cynthia McKinney case this year. The police officer didn't recognize her at the Capitol and she screamed racism. Lawsuits were filed. Reputations on both sides were damaged.

In the best case scenario, an incident of mistaken identity can get you a good laugh or help you develop a new friendship. But the risk is that the incident can cost you your job, put you thousands of dollars in debt from a lawsuit.

There's another risk of mistaken identity – you could be misidentified as a criminal who committed a horrible crime and end up in jail. It's happened enough times in the past.

The answer is specialized training in faces

Once you know how to view a face with only a glance, you’ll decrease the chances of not identifying someone you're looking for and increase the chances of finding someone you are looking for.

This makes Million Dollar Memory for Names & Faces essential reading for you if you're in a profession that depends on recognition. I've developed specialized training sessions for various professions; click below for more information on this for law enforcement or for college campuses or corporate security.

Why take chances you don't have to take?

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Helped Me Overseas…

"Your book is wonderful!! I am very impressed! The people in Hong Kong all looked different. It was an interesting mix of many Asian cultures as well as East Indian, Middle East, European and American. I am thoroughly enjoying your book! I also liked reading how you tested your memory theory while getting your graduate degrees and working full time." —Karen Barnett, IA

You Can't Fool Me!

"After learning your face recognition method, I'm disgusted with the TV program that tries to disguise people. They're so inaccurate and it's very obvious!"
—Lisa, College student, U of C, Davis